No matter what your focus is, Imaging USA gives you non-stop ideas and inspiration. It’s your one must-attend event for the insight and solutions that will make your business and artistic goals reality!. Don't miss this one! It is located in our own backyard this year, so now here are no excuses.

For more information, please visit the PPA web site at www.imagingusa.org, or call 888-260-0016 .

The Senior Photographers International Convention will be held at the Tradewinds Resort in St Pete Beach January 12-15, 2008. For members of SPI, this is one great opportunity to compare shooting styles, equipment, and marketing strategies for your 2008 high school senior marketing campaign.

Local TAPPA Members Tony Hopman of Lakeland, and Ian Ware of Sarasota will both be part of the 2008 speaker lineup, giving programs sure to energize your HS Senior business and connecting you with the kids of today.

For more information, please visit the SPI web site at www.spiinfo.com.

This is the first of two judged print competitions this year. Dust off your cases and prepare to show off your best work against the rest of your fellow TAPPA members. Rules can be found on this web site.

For those of you who either don't compete or haven't a clue how a formally judged print competition works, plan on attending anyway and getting a terrific education. Between scores and critiques, you get the opportunity to see first hand what your competitors are providing their own clientele in the way of professional imaging.

Tuesday, April 8, 2008
TAPPA Meeting
6:30 PM Doubletree Hotel - Tampa
Members $25 - Non-members $35

BIO- Jeff Hawkins, Master Photographer, PPA Certified, Photographic Craftsman

Born in Miami, Fl. Jeff Hawkins has been considered as one of the pioneers in Wedding Digital photography.  He took the leap when most considered Digital a bad word. He along with his wife Kathleen work out of Orlando, Fl.  They have recently adopted three beautiful children, who have changed their lives. 

Jeff was asked by a private organization to be the chief photographer for the “Heart Gallery of Central Florida”.  The gallery will travel to local popular locations to promote children who are up for adoption.

He has been awarded his Masters Degree as well as being Certified by the Professional Photographers of America.( PPA)  His work has been published in “The Best of Wedding Photography” and “The Best of Wedding Photojournalism”  He has been a contributor to Rangefinder Magazine, Professional Photographer, PC Photo as well as American Photo. He was asked to be a contributor to photoworkshop.com as a featured artist in the PPA merit program and has been featured several times on PhotoVision Video Magazine.  Jeff is one the top 60 photographers in the world as an Explorer of Light with Canon USA. He along with Kathleen have published 8 books with Amherst Media and are very active on the national speaking circuit.

Current Program Listings
Just as no two photographers are alike; no two presentations are the same. Greg will make every effort to tailor his program based on the challenges of your specific group. Greg is always in the process of developing and researching new speaking modules that will address the changes within this volatile industry.

The Psychology of Persuasion
Based on the book “Influence” by Dr. Robert Cialdini, Greg explores the 8 laws of persuasion that gently guide the client to seeing things your way. You will learn how to become a skilled persuader and effect a profound personal change that will turn you into a super-star salesman. The eight laws of persuasion include: The Law of Reciprocity, The Law of Contrast, The Law of Emotional Ownership, The Law of Liking, The Law of Authority, The Law of Scarcity, The Law of Social Proof and the The Law of Consistency

Increase Order Averages!
Using the 10 simple principles outlined in this program, Greg will show you how to dramatically increase your order averages without increasing your costs or raising your prices. Salesmen are made, not born and Greg will show you become a better salesperson. Greg addresses pricing theory, use of incentives and learning to answer objections.

Wrapped In Richness
In this module, Greg discusses the importance of developing a creative brand for your portrait business. Implementing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. Greg will guide you through brand development, packaging principles and carving out a unique niche in your market place.

Village Top Ten
In this module Greg demonstrates the top ten promotions used at the Village Photographer that made his studio one of the most successful studios in Ill. Greg will show how to develop a marketing strategy and implement a cost-effective direct marketing program. Greg’s popular Beacon-News baby face program will be shown which brought over 1000 kids into the studio. He will also feature his senior marketing program, family and children programs. Greg was an An-Ne award winner for total marketing program from the Professional Photographers of America for this marketing program.

Background Power!
Backgrounds are often the over-looked fourth dimension of professional portraiture. Creative use of multiable backgrounds including front projection will instantly increase your variety and that translates directly into bigger sales.
The 10 Habits of Highly Effective Portrait Studios
Why do some studios struggle when other consistently achieve success? In this module, Greg demonstrates the 10 common traits that successful studios share and offers insight on how to incorporate these success tactics into your business and life!

Sponsored by Virtual Backgrounds and Marathon Press

The FPP Florida School is held annually on the campus of Daytona Beach Community College. Widely acknowledged as one of the best PPA affiliated photography schools in the country, the Florida School attracts approximately 200 students each year for an intense 5 day course with one instructor.

For more information please visit the Florida School web site at www.fppfloridaschool.com.

Here we go again! TAPPA verses BAY in the fifth meeting between these two powerhouses of talent. TAPPA currently leads the series at 3-2, and the home field advantage has always lead to a home team win, however, this doesn't mean we don't have to put up an incredible effort to win this rivalry.
Get your cases ready and plan ahead to regain TAPPA's bragging rights. Rules and Entry Labels can be printed off of this web site.

The first annual TAPPA Picnic. More information to come. Stay Tuned

Get Noticed: Designing your way to a bigger bottom line

Let’s face it, photographers are having to wear more and more hats. One of the most important of which is “Designer.” The market is ever increasingly competitive and digitally savvy. Taking beautiful photographs is just the beginning of creating your business image in that marketplace. By mastering the basics elements of graphic design you can take your images, marketing pieces and albums to the next level.

Learn more about words like:
Color, Texture, Balance & Symmetry, Movement, Negative Space and Text… and how they can both enhance and detract from your imagery.

We’ll evaluate various designs and learn to identify successful and unsuccessful design strategies. Brave guild members are welcome to bring or email ahead of time to krystal@k-gallery.com their marketing pieces, print ads and albums to share and critique for hands-on feedback. This can be painful to hear so only the thick-skinned and good humored need apply.

And I’ll share my favorite resources for inspiration, color theory and design products to woo and keep your clients tickled.

Krystal has a degree in photojournalism from the University of Florida and traveled the world, from Ecuador to Kosovo as a photojournalist for the U.S. Army. Matt holds a Master’s Degree in Electrical and Computer Engineering from UF, and has been published in the Journal of Systems Architecture, Cluster Computing, and the International Conference on Military and Aerospace Programmable Logic Devices.

The Radlinskis have earned several awards, together and separately, at the local and state and national levels including a Fuji Masterpiece and Kodak Gallery Award in the Storybook Album category, a PPA Platinum level photographer and Top 5 album for 2007, multiple Accolades of Excellence at WPPI, and from 2005-2007, Krystal was named one of Florida's "Top Ten Photographers.” Krystal is President and Matt is Webmaster of the Professional Photographers of North Central Florida. For recent samples of their work, please visit their blog at www.k-gallery.com/kjournal.

TThe Florida Professional Photographers 71st Annual Convention will be one of the largest and most attended conventions and trade shows in the southeast. Five days of programs by some of the industry's best photographers, the best trade show around, the best parties south of Atlanta, and the best state print competition in the country.

Mark your calendar now and plan on attending the year's biggest event for professional photographers in the state of Florida.
For more information, please visit the FPP web site at www.fpponline.com.

TBA